If there’s one thing that’s become clear from years of mentoring at 500 Startups, it’s that your story matters. A lot.
Your story and your brand are what users connect with. It’s the big, giant sign posted outside telling them “this is the place for you.” But maybe even more importantly, it’s your own North Star. Your story reminds you of your mission as a company. It gives you clarity, confidence, and creativity. It’s what compels you to wake up every morning excited to forge ahead.