What is a Brand Sprint? How to Use Brand Sprints to Develop Your Brand

If there’s one thing that’s become clear from years of mentoring at 500 Startups, it’s that your story matters. A lot.

Your story and your brand are what users connect with. It’s the big, giant sign posted outside telling them “this is the place for you.” But maybe even more importantly, it’s your own North Star. Your story reminds you of your mission as a company. It gives you clarity, confidence, and creativity. It’s what compels you to wake up every morning excited to forge ahead. (more…)

The Sprint Secret That Launched Harry Potter

Harry Potter owes its first publishing to an 8-year-old. Nigel Newton, CEO of bloomsbury publishing, didn’t read through the first manuscript of Harry Potter and the Sorcerer’s Stone himself. He brought it home and gave it to his 8-year-old daughter, Alice, to read. She read the first chapter and came away glowing. (more…)

It only takes 5: getting feedback on a prototype for DriveIQ

We spent an hour this week spinning up a simple landing page for the newest idea in our labs — DriveIQ. This started with the question, “Where I can find out about every autonomous car crash?”

The answer was “Nowhere.” We collected notes in a doc and read a few articles. After we had a decent prototype (we had to restrain ourselves from adding lots of little details that we think our cool), we shared it with some friends. (more…)