There are few things more exciting than developing a new product (and launching it). After toiling for ages behind the scenes, throwing back the curtains and showing off your hard work to the world is an incredible feeling. Until it’s not.
What do Facebook, Apple, Google, and Coca-Cola all have in common? Besides being some of the world’s most innovative and successful companies, they’ve also put some terrible, terrible products to market. (And this is coming from me, a former Googler. I still got love for Google though.)
If you’re going through hyper-growth at your company, there’s a framework you should have in your toolkit. It’s the same framework I used when I re-architected new employee onboarding at Google in 2005.