The Quick, Essential Framework to Measure Any Business Initiative

Meet Avinash Kaushik, marketing and Google Analytics expert. One of his many gems is the Digital Marketing Measurement Model (DMMM). The model helps marketers connect initiatives to business results before they launch campaigns. The gist of the framework is a cascade from Objectives to Targets: Objectives > Goals > KPIs > Targets ☝️ Right-click and save this framework for […]