Harry Potter owes its first publishing to an 8-year-old. Nigel Newton, CEO of bloomsbury publishing, didn’t read through the first manuscript of Harry Potter and the Sorcerer’s Stone himself. He brought it home and gave it to his 8-year-old daughter, Alice, to read. She read the first chapter and came away glowing.
“Dad, this is so much better than anything else.”
It didn’t just stop there. Alice nagged her dad for months wanting to see what was next.
It seems so obvious to talk about it after the fact, but testing something out is the best way to gage how it will land in the market. Picking a children’s book? Give it to a child to read and see what they think.
This is why anyone starting an idea with their focus being to get rich has a harder time gaining traction with their product compared to someone who genuinely loves solving the problem they work on. Knowing what you’re doing will make the world a better place and solve an interesting problem makes you a better maker. You will be able to focus on the problem and how customers react.
This is the first of a series we’ll be working on — #startedwithasprint. #startedwithasprint highlights ideas that used the principles of sprints to achieve success. Everything from Walt Disney to post-it notes.
Note: This connection was first called out on in Sprints, the book about design sprints by Jake Knapp.
Hi. I’m Ryan, partner at Sprintwell. We help teams go from friction to flow using sprints. Thanks for reading!