We spent an hour this week spinning up a simple landing page for the newest idea in our labs — DriveIQ. This started with the question, “Where I can find out about every autonomous car crash?”
The answer was “Nowhere.” We collected notes in a doc and read a few articles. After we had a decent prototype (we had to restrain ourselves from adding lots of little details that we think our cool), we shared it with some friends.
Here are some of the comments we got:
“It looks really good. A few minor copy changes that I might change, but aren’t necessary. Mainly typesetting widows/orphans.”
“I’m 100% interested, and know a entire list of 100+ people that would be interested in this type of data.”
“There’s a Stanford law professor who is involved in this space and is interested in changing public adoption and policy change for self-driving cars. I can send you a deck he sent me.”
“This is Great! Do you think reports of autonomous car crashes will be frequent enough to generate buzz for this project?”
“The title and description for the first module could use some fine tuning. Everything else looks great. Also I would totally subscribe. Does it work? Also how does it relate to your business?”
Some things to note
– A mix of positive reaction (that’s a good thing), questions, and feedback about interest.
– We have some adjustments to make but did confirm the idea may spark interest and fill an unmet need in the marketplace.
– Building a prototype forces you to make a small amount of progress. You get real feedback to make your idea better. And it’s motivating to hear reaction to the idea.
Simple – the law of diminishing returns. With every additional user, you get less unique feedback. With just 1 you don’t get enough, but with 5, you get 85% of the feedback you’d get with 15.
And for any ideas you want to put into the world, remember: build a prototype and then it just takes 5.